Swatch fulfills their 2 year old promise

Hodinkee writer Jonathan McWhorter breaks the news, but Swatch has just released select models of the MoonSwatch online in the U.S. and China1. The four models are, Mission to Mars, Mission on Earth, Mission the the Moon, and the Mission to the Sun2. Swatch, I’ve moved on3 but apparently you don’t think others have.

  1. Not Europe? ↩︎
  2. My precious ↩︎
  3. How embarrassing (for them) ↩︎

Studio Underd0g x H. Moser & Cie????

The most shocking collaboration, I think ever in the history of collaborations was also announced this morning. Beloved British indie brand Studio Underd0g and horological legend H. Moser & Cie are on complete opposite spectrums of the European watchmaking scene sure, but it is important to note that both brands are loved for thinking a bit outside of the box. The collaboration brings us two watches with familiar styles both inspired by the passion fruit. It’s a bummer that in order to get the Underd0g I have to get the Moser….

Christopher Ward expands the Trident line

I’m always excited for Christopher Ward releases and this one is no exception. This release sees a shit ton of lume1 added to their distinctive, but professional, dive watch. My personal favorite is the orange version but if it weren’t for the size I would say I’m in love.

  1. Overcompensating maybe? ↩︎

Farer’s next Tonneau

Today is a big day for indie watchmaking so I thought I would fire out a few rapid fire posts1. First up Farer expands their Tonneau collection with the New York2! I’ve loved the general case shape3 that Farer offers forever now but there wasn’t a color combination that I liked. But as of today they brought this distinct copper and blue4 to the dial and now I’m in love.

  1. buckle up ↩︎
  2. where dreams are made of ↩︎
  3. I wish it could be a bit thinner ↩︎
  4. Farer loves orange and blue (so do I) ↩︎

Yema adds the Diver to their collection

I first fell in love with the French brand with the Superman. Unfortunately that watch was always too big for my wrist and honestly the bracelet was kinda crap1. Well Yema just released yet another dive watch, called the Diver2. It is a vintage themed sort of skin diver and it looks pretty solid3. Add to that the 39.5mm diameter with a sub 47mm lug-to-lug I actually think this one has a chance of fitting in my collection.

  1. Jangly, thin, hair rippy ↩︎
  2. Love the creativity ↩︎
  3. I genuinely like this meaty look ↩︎

Farer’s new cushion dials!

British brand Farer is no stranger to experimenting with new dials on old cases. Along with reopening the orange Resolute 36mm pre-orders the other day, this morning Farer released 4 new dials for their cushion case. Look I’ll get straight to the point, Farer need’s to stop releasing these watches because I don’t have the willpower but I do have a credit card.

Durham Pullman Eastern Arabic Limited Edition
Lethbridge Gold
Mansfield Midnight
My personal favorite, the Benham

Sternglas’ most appealing Naos?

Sternglas is a weird brand for me, see I discovered them because I wanted a good quality minimalist watch at a relatively affordable watch. By now my style has changed quite a bit1 and as I have learned more about this culture but the Naos has always been appealing to me. The problem was the thickness of the auto version, and the quartz-ness of the quartz version. Now quartz isn’t bad2, but my love for watches comes from the craftsmanship of using mechanical movements. Today Sternglas announces the Naos Pro with a thinner Miyota 90153 movement, a refined dial and handset and a beautiful bridle leather strap among many other updates4. This may not be my favorite watch ever but I still can’t help but fall a little bit in love with this smashing Bauhaus watch.

  1. Bauhaus -> Art Deco ↩︎
  2. Brew Metric j’adore ↩︎
  3. I have a lot of love for this series ↩︎
  4. Seriously there’s a lot new to see ↩︎

Christopher Ward’s Ice Cream Social

Every time a brand I like releases a limited edition watch my heart breaks a little bit. I don’t have the money to just drop $1,200,, especially when I just bought myself a watch for my birthday. However these new CW’s feature beautiful colors and matching straps and the bracelets all have the micro-adjust that was introduced with the Twelve X. All this to say, maybe CW will update the purple Twelve 36mm with that slick micro adjust and a color matched strap, that gives me hope.

Furlan Marri Disco; Thank You?

I was excited for this new Furlan Marri, since at least the past couple months when they teased a flying saucer. Well now it’s finally here and I gotta say, it’s cool I guess. Now from a pure design perspective I love everything that is being done here, the lugs, the size, oh the dial its gorgeous. But, something about it doesn’t quite work for me and I was looking forward to this watch. Well, you know what they say, it is what it is, and this one isn’t (for me).

It looks like I have a type

I have admired Furlan Marri for awhile, unfortunately none of their designs quite worked for me. However the past few months they have been teasing a new watch, with a UFO. This is the current teaser on their website and with the integrated crown, pebble like case and high polished surface I’m already in love. Come to think of it with that crown I’m realizing I may only have room in my heart for one style of watch…

New Baltic Watch (i’m getting some serious déja vu)

As you all might know my favorite watch brand is Baltic. Yes I have an emotional connection given the study abroad I recently partook in but also I just love their designs, and prices. For their latest release they introduced a new style in the MR series. It comes in the same colors (sans gold) and is a bit more industrial in design, with more brushing on the case and a roulette dial. I absolutely love this watch but I do wish it would have a hand-wound movement, I already have an auto in my collection.

The next Vero Open Water

When I was first getting into mechanical watches I adored minimalist watches1. As I have matured (not just in this community) my tastes have expanded. However the Open Water by Vero has persisted. Now I am heavily biased because Vero is an Oregon based watch brand2, that’s only one US state away! But nevertheless the new Vero Open Water 38 is just so close to perfect. Equipped with Nodus’ Nodex clasp for easy micro-adjustment, two flashy colors3 I seem to have almost fallen back in love. It’s a shame no watch can ever beat the Farer Aquamatic4.

If you are still reading, I thank you for your time and ask you read this last paragraph. Currently the state of Israel is committing a genocide on the citizens of Palestine. I want to make one thing clear, I am not calling for any violence against Jews, or Muslims and any harmful rhetoric or actions towards any of these groups should and will not be tolerated. What would mean the world however is if you happen to have some cash to spare, send it along to the Palestine Children’s Relief Fund. The world is all kinds of fucked up right now but there are many ways we as individuals can help, there are more resources on this page here and all over the internet. I don’t have much of a voice but I will not be silent with the little I have. Thank you and wherever you are in the world I wish you well.

  1. cut me some slack I was coming from an Apple Watch ↩︎
  2. PNW FTW ↩︎
  3. Okay, highlighter and white but still ↩︎
  4. Someday I will own the Thurso ↩︎

New Boring Watch Alert

Omega just announced the release of three new colors on the Seamaster Aqua terra. Now it’s not fun or anything but I like myself a glossy black dial on a sport watch, especially a water-sports themed watch. All three sizes retail for $6,600.00 in the US. I think it’s cool at least

I’m a little bit late, but I love the new Sternglas

Well the title does really sum it up but recently Sternglas released a couple new colors in their quartz Naos line. And with every new color that the brand releases, every new Bauhaus edition I fall in love a little bit more with this little German watch. The only problem is with such a small collection is that it feels a bit cheap to have two beige watches.

Suunto finally releases a dive watch!

Now I don’t care about smart watches in any sense of the word but friend of the blog Electric Cable Car reported yesterday on the new watch. I won’t lie though, I am a Suunto girl for everything outdoors.

The Baltic Hermétique; A Breath of French Air

My entire life I have been surrounded by technology, more specifically digital technology. To this day I cannot tell you how a modern computer works, but I have a very solid grasp on the inner workings of a mechanical watch1. This is all to say I have been biding my time and trying to save up for (and decide on) my first ever mechanical watch. Originally my budget was set fairly high2, at least enough so I could justify buying a Nomos Club Campus, but life brought me to France. Okay well actually two Boeings3 but you get the point, now that I had the opportunity to live in France for nearly three months it felt wrong to buy a Christopher Ward when Baltic was right in front of me the entire time.

Excited picture right after I bought my watch

I haven’t always been in love with the brand4, but when the Hermétique was first teased I instantly fell in love. The integrated crown, the rail master styled lume and four outdoorsy inspired colors there was nothing I didn’t like. Well except for the finishing, and actually I prefer bright colors, and while I’m at it I just really love the vibe of The Twelve by Christopher Ward. All of these opinions were founded on the photos provided from Baltic, which while good photos, don’t exactly show off the watch in its true glory5. At the end of the day the Baltic Hermétique is a field watch, and therefore shouldn’t have the most flashy finishing or even colors6. Needless to say Baltic’s showroom in Paris was a must visit and the Hermétique was love at third sight.

French watch with French brunch

Okay, so you know where my head was at when I bought this watch, but how has my experience been with the watch since I’ve owned it? Simply put everything about this watch has been great, for me. Even though I will always prefer a bright purple over a beige7 at least the Hermétique is a strap monster and I already have quite a few straps that I am eying in the near future. The size has been great8 and it has just been nice wearing a mechanical watch rather than my previous Swatches.

The Baltic Hermétique with the river Doubs in the background

But let’s take a closer look at the true selling point of this watch (in my humble opinion). The dial is absolutely incredible, I am a big fan of a sector dial and this watch executes this Art Déco style so well9. The beige and black sections are separated by a thin shiny ring. The black outer ring has a bold railroad pattern for the minute track and the baguette indices cross over all three sectors of the dial. Everything about this dial just works well, especially with the vintage themed syringe styled handset10.

Caseback of the Baltic Hermétique

What I wasn’t expecting was the feel. I know that’s weird but despite its relative thinness holding this watch in hand just feels right11. The sharp edges of the case, the weight, and just the brushing is so fine you can barely tell it’s even brushed. Put the beautifully simple and open dial with the pleasingly finished case and bezel and the proportions of the watch, I don’t feel like I need anything else12.

So what do I not like? Luckily I only need a few sentences. The crown is integrated, so as beautiful and comfortable as it is on wrist winding is miserable and setting the time isn’t that great13. The lugs could be a bit shorter and finally, the tropic strap doesn’t quite fit my wrist well. It is easy to get used to the crown so I’m not that fussed about it and I can always get another strap anyways so what are you gonna do?

Box of the Baltic Hermétique

The entire experience of owning this watch has shocked me. I’ll admit in doing all of my research, trying to decide on what my first mechanical watch would be I really thought that I wouldn’t be satisfied with a simple field watch. Not when Studio Underd0g has their delicious strawberry lemonade dial14, or Christopher Ward has the heavily textured, incredibly finished Twelve15, even Nomos has in house movements with absolutely luxuriously proportioned and executed dials16. And yet, the stepped case has the perfect edge, the mirror polished bezel is just the right size to not catch fingerprints17 and the dial is so incredibly readable even with the white lume on the beige dial. I can’t wait until I have a start that will properly fit my wrist.

Lume shot in a French comedy club

If I had to conclude my thoughts, the Baltic Hermétique is a surprisingly spacious little field watch. This field watch is the only of its kind that I have come across that reminds me of a beautiful day in the mountains, maybe even a beach. The Baltic Hermétique is a breath of fresh air in an increasingly modern and urban world.

  1. All springs and gears and stuff right? ↩︎
  2. At least $1,800 ↩︎
  3. My journey was harrowing ↩︎
  4. The HMS 003 also helped ↩︎
  5. I looked at in hand images on Instagram ↩︎
  6. Some underdogs would disagree ↩︎
  7. The beige was the most unique (has that ever been said before?) ↩︎
  8. For the first time ever my wrist feels large ↩︎
  9. Trust me, I did a whole college quarter project on this ↩︎
  10. Not to mention the spacing of the text ↩︎
  11. My favorite surprise ↩︎
  12. Well maybe a leather strap, and a nato strap and a… ↩︎
  13. Still manageable with small enough fingers ↩︎
  14. yummy ↩︎
  15. ooooooo ↩︎
  16. aaaaaaa ↩︎
  17. Or my vision isn’t good enough ↩︎

C’est ça! The Baltic Hermétique

I finally bought a mechanical watch! I have been saving up for like, one and a half, maybe two years1 and have been going back and forth on what I want my first mechanical watch to be2. But then life made the decision for me and sent me to France3. This trip has been an educational one for me therefore I had to buy a watch. Okay well the actual reason was because I just recently celebrated my birthday, but hey, I am studying French watchmaking this year.

This watch is beautiful, the perfect weight and size all that’s missing are the fun colors I love so much from Farer or Anordain, but that’s a pretty high bar. I am planning a full review for later, maybe a month or so because I have a lot of external feelings not related to this watch right now4, but I made the right decision. Below is a picture I took of the watch on my wrist in the Baltic showroom, thanks y’all!

Baltic Hermétique
  1. Crazy to think about ↩︎
  2. Nomos, CW, Farer, Tissot, Seiko, etc. etc. etc. ↩︎
  3. Study abroad ftw ↩︎
  4. Men… ↩︎

I Got A (4th) Swatch!

It should be no surprise to any of y’all that I am a big fan of Swatch1. At this point I have 4 working ones, and an old one that needs a battery and a new strap2. Now the MoonSwatch will always be my favorite Swatch ever created3, but this one has easily taken the silver. I don’t really want to write a review on this piece, but this watch feels right. Now I am incredibly biased as I am a huge fan of the Bauhaus movement, and thus am a big fan of Wassily Kandinsky4 and so I had to buy myself this Centre-Pompidou “Bleu Ciel” x Swatch when I visited the museum last week. I love the box, I love the watch, I love the museum, what else can I possible add? I can’t see myself buying too many more Swatches, but this one was necessary5.

One more thing, it isn’t related to watches but I feel it is important. Currently the state of Israel is committing a genocide on the citizens of Palestine. I want to make one thing clear, I am not calling for any violence against Jews, or Muslims and any harmful rhetoric or actions towards any of these groups should and will not be tolerated. What would mean the world however is if you happen to have some cash to spare, send it along to the Palestine Children’s Relief Fund. The world is all kinds of fucked up right now but there are many ways we as individuals can help, there are more resources on this page here and all over the internet. I don’t have much of a voice but I will not be silent with the little I have. Thank you and wherever you are in the world I wish you well.

Maybe it’s a bit too big for my tastes…
  1. See also: the rest of my blog ↩︎
  2. I’ll get to it soon, dad ↩︎
  3. Gorgeous yellow plastic ↩︎
  4. A bit upset that the entire collection was locked behind timed tickets… ↩︎
  5. And the next one, and the next one, and– ↩︎

New Baltic Tricompax

Well well well, what do we have here? Baltic has made a version of the Tricompax that I actually enjoy the look of! If you want an actual overview/review of this watch I would suggest Hodinkee or Monochrome Watches, both of these are great articles but I just wanted to say one thing. I wish that Baltic would sell a non-limited version of the stopwatch and dash clock by itself. And that’s coming from someone who genuinely detests cars.

The MoonSwatch is a complete and utter failure in every possible way

That’s right, a year after Swatch released the MoonSwatch, with numerous spin-offs that many people enjoy, I have to agree with, uh, “Lume Pip” which I guess is supposed to sound cool1, that Swatch has a complete and utter failure of a watch on their hands. Okay look, I don’t want to defend Swatch here2 but seriously, it has been a whole year and considering how many spin-offs Swatch has since released the MoonSwatch is just objectively not a failure3? I mean you do you, obviously if you don’t like the watch you don’t have to enjoy it, but can you at least stop making angry YouTube4 videos for no reason other than clout? I mean, what other reason is there to make a video about the MoonSwatch in 2024 other than getting hate clicks5?

  1. At least my name is alliterative ↩︎
  2. Blah blah communist blah blah ↩︎
  3. And I’m not even an economist ↩︎
  4. Derogatory ↩︎
  5. Swatch haters and “Swatch hater” haters ↩︎

Vintage Oris

I think it is important for me to quickly publicly declare my love for vintage Oris Big Crowns. For months now Instagram has been shoving vintage Iris down my throat, and I am not complaining. These are the only vintage watches that I can say I truly want. However, it always spurs some thoughts for me. One of my favorite YouTubers would talk about analogue audio gear in a very positive way, “good stuff stays good” and that makes me curious about how good these vintage Oris watches are, because they weren’t originally made to be luxury watches so will they still feel good on wrist. I am not expecting modern quality but I am curious, but unfortunately I don’t have that money to just spend. Anyways, how are you?

The Jewelry Watch

Against all odds1 I truly enjoy the idea of owning a jewelry watch, and trust me the odds are great. I align myself with designers, more specifically the designers who follow the teachings of the Bauhaus2 but every now and then, when the sun shines right, I fall in love with a fashion watch. So far that has only been thrice but still, I find this style of watches interesting.

When I was first getting into watches I was warned about the ‘Fashion Watch’ and too these watch reviewers credit, these cheap drop shipped watches are horrible quality3, and most likely also horrible ethically, however there is a lot more nuance. In the grand scheme of watchmaking the ‘Fashion Watch’ can actually be really interesting, brands like Cartier for example do almost entirely focus on making ‘Fashion Watches’ and tend to be absolutely beautiful. Cartier is full luxury, but what about SpaceOne, or Xeric4 which make more avant-garde standout watches but are just a bit cheaper. My favorite three fashion watches mentioned are the Bvlgari Serpenti, the brand new Reflection De Cartier, and the SpaceOne Jumping Hour.

The Bvlgari Serpenti was the first Jewelry Watch that I fell in love with5, and my personal favorite is the Tubogas Steel 101828. This particular reference has everything just right for me. The tail is long enough to be different, but it’s not too long, I personally don’t like gold on a watch unless it is in the context of a tiny vintage watch like a Universal Geneve watch, and the actual watch component is 35mm6, in one dimension kind of hard to figure out where they measured if I am honest. Also, just snakes, snakes are so cool I would love to wear a snake on my wrist. The only disappointment of this watch is that it only uses a quartz movement, and we know Bvlgari has some great watchmaking talent because of their ultra-thin Octo series. That is a problem I will get to later.

Bvlgari Serpenti Tubogas

The second Jewelry Watch I fell in love with in this personal timeline was the SpaceOne Jumping Hour7. This watch would fit incredibly well on my wrist, and something about the linework on this watch really satisfies me. I particularly love the brushed and polished version, it just looks cool. This one fits more on the Avant-Garde scale of things than the jewelry side of things but still, I enjoy it. Unfortunately I think I missed my chance with this model but I would love to wear this around for a bit and see how it really fits me.

SpaceOne Jumping Hour Brushed Stainless Steel

Finally in this timeline, the newest being the Reflection De Cartier Cuff. Introduced this year at Watches and Wonders, I first saw this through. Hodinkee Article and I immediately fell in love with the Rose Gold version pictured8. I would hate to try to read the time on this watch but I would love to wear this cuff, and this is one of my few exceptions where I actually love the gold. Specifically this image from Cartier, that I then took from the aforementioned Hodinkee post, really sells the watch for me9. That reflection of the dial on the blank side and seeing the intricate cut-outs in the gold it just makes me happy.

Cartier Reflection De Cartier Cuff

Okay so now that you all know which Jewelry Watches I do enjoy, there are a couple very large elephants in the room, one being the gem set watches10. These watches just look lazy to me, take an already good looking watch and add hundreds of little diamonds on it and see it for three times the price. That is just my opinion and I do think these gem set watches do deserve to exist but I will never like them, the other problem I have with these Jewelry Watches is the prices. These watches are made to be status symbols and therefore usually use a cheaper movement, or just use really expensive materials and then before you know it a really beautiful watch is marketed only towards morally bankrupt billionaires11. The ultimate struggle is enjoying art for arts sake in a world where only the rich and privileged can enjoy that art. I do consider myself to be privileged in that way, I am by no means rich but I am white and American and have benefitted on white supremacy my entire life, just right now I am on this incredible trip that so many people don’t have the opportunity to take. After all these words I have a simple(er) thesis for you all. Jewelry Watches showcase incredible artistry, but this artistry comes at a cost, and that cost is directly linked to the oppression that needs to be torn down. Yeah, that’s right, I’m still a downer.

  1. See the very last sentence ↩︎
  2. How I would (maybe) love to go back in time and study at the Bauhaus ↩︎
  3. Gucci, Armini-Strom, etc. ↩︎
  4. Not talked about here, but still interesting ↩︎
  5. It was genuinely eye-opening ↩︎
  6. Stainlesssteeli-locks ↩︎
  7. My last remaining bit of techbro ↩︎
  8. Still surprising to me ↩︎
  9. So whimsical ↩︎
  10. This has been consistent through all of my passions ↩︎
  11. Oh boy, here she goes again ↩︎

I Tried on Various Watches in France

When in France, you try on as many watches as possible. Well, unless you are like me and have social anxiety and feel a bit bad for wasting the persons time, but I tried on a few cool watches today that I want to talk about. One thing I have noticed throughout these last couple years is that my favorite watch I have ever tried on was a Tissot PRX1, and I have tried on some expensive watches. Today is no different, I tried on some expensive watches and while I liked a few, in general I honestly was a little bit disappointed, but that is a very case by case basis that I will get into per each watch. Alright, On y va!

The first watch I tried on was the Meistersinger 36, Azurblau2. This was a strong start, everything about it felt right. I wish I knew the exact lug to lug length but I would assume it is around 42mm, the main case size was great, you know I love a 36mm watch, and finally this beautiful blue with the striking black date dial and white hand was just so pleasing. At the end of the day it is still a dress watch and I have my eyes on a sport watch but I did enjoy trying this one on.

Meistersinger 36 Azurblau

Keeping with the Germanic theme I tried on a couple of Junghans, the Meister Driver Handaufzug, and the Max Bill Bauhaus. I’ve been a big fan of both of these watches for a while now so it was fun to try them on myself. Again I don’t know the exact measurements of the lug lengths but they both feature a 38mm case and both felt really nice. I personally was most drawn the Driver Handaufzug3, but Junghans also removed it from their website so I don’t think I’ll ever own this one unless I get lucky. The second one I tried on was the Max Bill Bauhaus, and I liked how it fit, and the casebook was beautiful, but I think if I were to put the money forward for one I would get the smaller hand wound one, or one of the versions with the Arabic numerals because the typeface is most of appeal4 to this nice enough dress watch.

Junghans Meister Driver Handaufzug
Junghans Max Bill Bauhaus

Next up was the Bell & Ross BR 03-92 Diver. I don’t think I have much to say about this, but it *technically* fit on my wrist5. Not for me, but it was fun to try on at least.

Bell & Ross BR 03-92

These last two watches are both dive watches and I was most excited for. First up was the Oris Aquis 36.56. This one was almost the winner but I don’t love the dials that are all available on these smaller models. It just felt lovely and like it was built for my wrist but with the recently released Aquis Caliber 400 models even if I had the money, it feels like a mistake to buy a non-update Aquis right now.

Oris Aquis 36.5

Finally, one of my most anticipated watches of France, the Yema Superman. And I was incredibly disappointed. Partially because I only tried on the larger size, so it didn’t quite fit me but also because the bracelet was complete shit. Normally I wouldn’t trust myself to be an arbiter of quality because in my opinion the Tissot PRX stands toe to toe with the Cartier Santos7, but for the first time I understood what a bad watch bracelet felt like. It was jangly, pulled on my arm hair, and the clasp was mediocre at best. When I get into Paris I really do hope to try on the smaller version with the Snake Scale bracelet and hopefully that’s better, but for now the $1,400 Yema is losing to watches that cost half the price, and I really want to justify owning a Yema Superman8.

Yema Superman Dato 500 41
  1. Maybe besides the Cartier Santos or Nomos Club Campus ↩︎
  2. I also learned how to say ‘Turquoise’ in French ↩︎
  3. Almost Art Deco ↩︎
  4. I don’t know why so few brands focus on their typography ↩︎
  5. It had to happen? ↩︎
  6. I need to try on the 39.5 next ↩︎
  7. It is an incredibly flawed opinion that you should not pay attention too ↩︎
  8. Maybe they can change my mind with the new Slim Micro-Rotor ↩︎

Rolex continues to be evil

Okay first of all, it’s not actually that deep, but Jean-Frédéric Dufour recently accused smaller watch brands of being “pirates” for setting up booths around Geneva during ‘Watches and Wonders’. This statement does really piss me off, because Dufour as well as other executives in the big brands are the sole deciders of who gets to show up, and if you don’t want people to be ‘pirates’ all you have to do is make them an official part of the show. I think the linked article basically says everything I want to say but still, seriously Rolex?

In Defense of Swatch: The Desire for More

Yesterday I went to the Swatch store in the neighborhood of the Arc De Triomphe. First things first, as soon as I exited the Metro I was greeted by the most garish Louis Vuitton1 thing (for lack of better words) that I have ever seen. But a quick five minute walk dodging crowds of tourists I finally made it to the Swatch store that sells the MoonSwatches I love so much, the Scuba Fifty-Fathoms that I fell in love with that day, and many more Swatches that I unfortunately really like2. The way I see this brand is that they don’t make watches for the normal enthusiast, they make watches for the Swatch enthusiast. I understand why people don’t like the colors, or the plastic, I for one can’t stand the noise these watches make. I mean, for the price of one “Gent” Swatch you could buy like, three whole Casios! Hear me out now, what if that value proposition is all backwards?

What even is the point of this?

Yes, I really do want a premium mechanical watch, as of this post I am currently saving up for a nice watch and deciding between eight watches, but there is a joy I get from wearing my MoonSwatch that I won’t get from wearing anything else. Yes, Swatches aren’t repairable but they can last a pretty long time still, and yes most of them are made out of plastic, but they are all so very colorful. That, my friends, is why I always want another Swatch. I love the Baltic Hermetique as much as the next person, but my MoonSwatch is bright yellow. Sure the Twelve by Christopher Ward has a purple dial3, but the Scuba Fifty Fathoms has an yellow case and a Nudibranch printed on the Sistem51 movement4. And let’s talk about that movement, when Swatch first revealed that movement it was hermetically sealed in the watch. In my terms, it was meant entirely to be disposable and for someone like me that wants a mechanical watch because it will last me my entire life that is just a no-go. But with the release of the Scuba Fifty Fathoms the case-back can come off, the Sistem51 movement isn’t repairable just yet5, Swatch will just replace it, but that’s still progress! On top of all of that while I’m here in Paris I have a rare opportunity to buy myself a Swatch in person, Scuba, MoonSwatch, or other. I can buy any Christopher Ward, Baltic, or even Studio Underd0g if I just pay attention to the preorder windows. The lines aren’t even that long anymore at these Swatch stores.

Swatch x Blancpain Scuba Fifty-Fathoms

I don’t know if any other company can offer the colors and collaborations that Swatch does, but those very collaborations are very important for me. Yes I enjoy the Blancpain Fifty-Fathoms, but the Swatch version comes in weird colors and features a Nudibranch6. Blancpain would never dare to do something like that. Omega will only ever release a yellow MoonWatch if it involves some weird hyper expensive gold alloy, meanwhile I am wearing a bright yellow MoonSwatch on my arm at this very moment! So here it is, unfortunately I may have persuaded myself to buy another Swatch even while I am currently trying to save up for something really nice and premium. But can you blame me? These colors make me so happy, in the winter I may dress in all black – and sometimes very very dark gray – but I am trying to slowly expand my wardrobe to allow for even more color and my summer wardrobe reflects that. As of today Swatch provides the easy going color that I cannot live without. That being said, what if instead of buying one expensive mechanical watch I buy a Scuba Fifty-Fathoms AND a slightly cheaper nice mechanical watch, like a Baltic Hermetique. Best of both worlds.. This is where I leave you, by April I will have something else for you all and even sooner I will be sharing my thoughts on the French tradition in art, design, and watchmaking from a French perspective. Au revoir!

  1. I was pissed off an unreasonable amount ↩︎
  2. The new Swatch What-If colors… ↩︎
  3. Unfortunately ceramic is the best option, but could we at least try? ↩︎
  4. Among other beautiful colors ↩︎
  5. They are so close ↩︎
  6. It also fits my wrist really really well ↩︎