Okay first of all, it’s not actually that deep, but Jean-Frédéric Dufour recently accused smaller watch brands of being “pirates” for setting up booths around Geneva during ‘Watches and Wonders’. This statement does really piss me off, because Dufour as well as other executives in the big brands are the sole deciders of who gets to show up, and if you don’t want people to be ‘pirates’ all you have to do is make them an official part of the show. I think the linked article basically says everything I want to say but still, seriously Rolex?